On Friday, Apple rose due to a reported kick-off of a new iMac that can be launched in the second half of the year.
Its stock price increased by 3.51% to $151.03 on March 03. Likewise, it is bound to rise by 0.05% to $151.10 on Friday’s next session.
The new Macbook is said to feature a similar 24-inch display size to the previous model. The device is expected to use a more powerful M3 made with a 3nm process.
However, based on analysts, Apple is not expected to go into mass production until at least three months. Still, it can start being distributed in the last half of the year. Its MacBooks’ colors can come in blue, silver, pink, and orange, just like its predecessor.
According to analysts, the new laptop is at an advanced stage of development, and the company is conducting its production tests. Also, the device’s internal components might be relocated and redesigned.
Since Apple has not refreshed its lineup in two years, the iMac is overdue for an upgrade.
In addition, experts mentioned that the tech company is set to launch a new 15-inch MacBook Air. Furthermore, it plans to launch a Mac Pro equipped with an M2 Ultra chip.
They added that it would be a busy 2023 for the entity. It looks forward to showcasing its new M3 chip at the Worldwide Developers Conference in June.
Moreover, it can unveil its long-awaited mixed-reality headset.
Cloud Chief from Apple Plans on Stepping Down
In April, Executive Michael Abbott from Apple plans to leave his position. He will be the second top lieutenant to Services Chief Eddy Cue, who will leave this year.
Cue joins the ongoing list of company vice presidents who left the iPhone maker in late 2022 to early 2023.
Meanwhile, Abbott’s departure will leave a gap in one of the company’s most crucial divisions. He oversees cloud engineering, iCloud.com service, iCloud Mail, and new features like iCloud data encryption.
Also, he runs the company’s platform that powers its essential Apple communication services like the Find My feature and Emergency SOS on iPhones.