On Sunday, CEO Mark Zuckerberg announced a new feature called Meta Verified, a paid verification subscription service. Its stock price went up by 0.26% to $172.88 per share on Friday. Likewise, it is anticipated to increase by 1.37% to $175.24 apiece in the upcoming session on Tuesday. The delay is brought about by Monday’s holiday in the US, which is Washington’s birthday.
The service costs around $11.99 monthly on the web and $14.99 monthly on IOS. According to the CEO, its new factor will increase authenticity and security across their services.
Before, Meta has already verified significant users like politicians, executives, press, and organization members, proving their legitimacy. It is similar to Twitter’s subscription service called Twitter Blue, valued at around $11.00 every month to get a badge.
On February 19, an expert said that the subscriptions are for impersonation protections too.
To be qualified, the user must be at least 18 years old and provide a matching government-issued ID. Also, they must meet the minimum account activity requirement.
It was mentioned that the feature would include proactive monitoring for account impersonation. However, businesses are not eligible to process for Meta Verified. Meanwhile, the company stated users would be unable to alter their profile, such as their name, username, profile photo, and date of birth. If users wish to change, they must go through the application process again.
Staff Layoff Amid Poor Reviews by Meta
Fears for another round of employee layoff circulated in Meta. This came after the company gave poor performance reviews to many personnel.
Late last year, the entity cut off 11,000 of its workforce, equivalent to 13.00% of the staff.
According to analysts, Meta has given poor ratings to 7,000 of their headcounts. Also, they said negative reviews are terrible news to the workers. Besides, they had a goal-based culture of high performance. Therefore, their review process is crucial since it targets high-quality work while helping its labor force acquire good feedback.
As they plan for more job cuts, Zuckerberg said they might sustain more restructuring changes.