Dubai-based multi-asset broker, CFI Financial Group, solidifies its commitment to European football, establishing a one-year sponsorship contract with Sheffield United, a respected English football club. This move comes on the heels of CFI’s partnership with Josep ‘Pep’ Guardiola, Manchester City’s current coach, who serves as their Global Brand Ambassador.
CFI is now Sheffield United’s Principal and Official Financial Trading Partner. This sponsorship spans the Premier League 2023/2024 seasons.
CFI’s sponsorship demonstrates Sheffield United’s strong presence in English football, reaching a massive global viewership through multiple channels – television, the internet, and social media.
As part of the partnership, Sheffield United, known to their fans as the Blades, will proudly sport CFI-branded shirts for their final pre-season match scheduled on Saturday against VfB Stuttgart, a leading Bundesliga football club.
Regarding the deal, Hisham Mansour, CFI’s Co-Founder and Managing Director, commented, “Our partnership with Sheffield United and the Premier League will significantly enhance our global reach, an opportunity we are eager to leverage.”
CFI, an industry leader in forex and contracts for difference, is celebrating its 25th anniversary. It has a robust presence in the Middle East and North Africa, boasting subsidiaries in Lebanon, Jordan, the UAE, and Egypt, extending its reach to the UK and Cyprus.
Keen to expand its brand in the online trading industry, CFI has participated in numerous sports sponsorship deals in the MENA region. This includes a recent partnership with the Jordan Football Association, firmly establishing CFI as the exclusive brokerage partner for all football events in Jordan.
Earlier in the year, CFI became a sponsor of the Mubadala World Tennis Championship, a prominent exhibition tournament for men’s and women’s singles, traditionally sponsored by Abu Dhabi since 2009.
The firm’s considerable sponsorship portfolio also includes the Lebanese Basketball Federation and the national basketball team of Jordan.
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