On Tuesday, Snap announced the latest version of its Spectacles augmented reality (AR) glasses, advancing its bet that wearable devices would dominate in tech.
The first edition of the AR glasses was released in 2016 but failed to generate higher revenue for the company.
Meanwhile, significant rivals also seek to advance augmented reality. For instance, Meta’s first AR glasses are anticipated to be revealed at its Connect developer conference next week.
According to Snap CEO Evan Spiegel, Spectacles’ upgrades would allow the user interface to respond to the wearer’s hands and voice. The fifth-generation glasses are powered by a new operating system, Snap OS, which can better understand the user’s surroundings to render AR effects.
Furthermore, the wearable device has a larger field of vision than previous models and automatically tints in sunlight.
Moreover, the new operating system allows developers to produce better AR experiences between two or more Snap device users.
However, the glasses will not be initially available to customers but to AR features developers for $99.00 a month.
Spiegel also noted that providing compelling experiences is vital to building adoption among daily users. He added that working closely with developers would significantly improve their platform and encourage people to try Spectacles.
WSC Sports, Snap Partners to Expand Content Creation
Snap and WSC Sports collaborated to enhance the Snap Star program’s content flow via the Snap Publish API. The partnership would enable sports teams to provide content to their fans on Snapchat.
Likewise, their efforts would simplify workflow distribution, automatically allowing sports content to be published to the app.
WSC’s technology offers sports teams a new, scalable opportunity to maximize monetization and reach through Snap Stars.
According to the sports pioneer’s CEO, Daniel Shichman, partnering with Snap combines their vertical video and publishing capabilities with the app’s consumer reach.
