TikTok Teams Up with Content Credentials to Label AI Content

On Thursday, TikTok revealed it partnered with Content Credentials to classify artificial intelligence (AI) content to combat misinformation.

As part of the platform’s proactive policy shift, AI-generated content (AIGC) from third-party websites will be automatically labeled upon upload. This aligns with a previous rule that mandates realistic content created using TikTok AI Effects to bear a corresponding watermark.

According to content specialists, the alliance is a necessary preemptive move amid the growing push for AIGC moderation. In October, US President Joe Biden signed an executive order setting up preliminary safeguards regarding the spread of GenAI technology.

Moreover, Biden added that he expects Congress to augment the order to prevent AI from becoming deceptive and destructive. As a result, content platforms scrambled to predict future measures and adopt policies to preserve AIGC’s trustworthiness and helpfulness.

In February, Meta said it was working with industry collaborators to streamline the identification of AI-generated images, video, and audio. The arrangement will allow Facebook and Instagram users to see appropriate labels on the AIGCs on the two social platforms.

Furthermore, Google announced late last year that AI labels will soon come to YouTube and other Alphabet platforms. Lastly, Content Credentials stated that access to America’s over 170 million TikTok users will help it improve its labeling technology.

Content Credentials Aids TikTok in ByteDance Case

Industry experts said the collaboration with Content Credentials will assist TikTok in fighting a law forcing its divestment from ByteDance. Partnering with the transparency organization weakens the argument that the video-sharing website is a national security threat.

Last month, President Biden signed a bipartisan bill into law that gives ByteDance 12 months to separate itself from TikTok. The Act accused the platform of spreading misinformation and spying on American citizens on behalf of China.

Earlier this week, ByteDance counter-sued the Federal Government, claiming that the new law violates its constitutional rights. Legal experts claimed that working with Content Credentials makes it more likely that the Anti-TikTok Act will be voided.