Trade Nation, a provider of forex and contracts for differences (CFDs) services, has expanded its sports sponsorship initiatives with the latest acquisitions of England cricket clubs – Hampshire Cricket and Southern Vipers.
Trade Nation is now an official sponsor for both clubs as part of this mutually beneficial arrangement. All three Hampshire men’s and Southern Vipers kits will showcase their logos.
While football may be the more popular sport in England, cricket is a close second. Its short T20 format of three hours has made it an extremely entertaining game that appeals to people from all walks of life – something traditional five-day matches cannot do.
Hampshire Cricket, established in 1863 and the current reigning champion of England’s T20 Blast domestic league, has achieved a long-held reputation as one of the most accomplished cricket clubs. Meanwhile, Southern Vipers continue to make their mark by representing the South in women’s cricket.
Growing Brand Recognition Through Sports-Sponsorships
Trade Nation provides access to various financial instruments, including FX, commodities, and indices. Committed to providing quality trading solutions worldwide, they hold licenses in both the United Kingdom and Australia with authorization from the regulator in the Bahamas.
The broker is a proud sponsor of Wolverhampton Wanderers (Wolves), a beloved English football club that competes in the nation’s premier league. This partnership supports men’s and women’s teams and extends to Somerset Cricket Club – another special cricket team in England.
Trade Nation’s recent sponsorship agreement evidences the growing enthusiasm of brokerages in partnering with regional clubs and sports teams rather than only focusing on high-profile football deals. Other brokers have followed suit by entering into agreements with domestic cricket squads and other local sporting organizations.
Moreover, this agreement further calls attention to the increasing prominence of women’s sports. For instance, Australia-based retail broker Axi has recently broadened its partnership with Manchester City Football Club by including its female team. Similarly, crypto exchange Bitget included Juventus’ female squad when they entered a similar deal.