Microsoft Introduces New ChatGPT-Powered Bing

US tech giant Microsoft Corp. has introduced its integration of OpenAI’s GPT-4 model into its Bing search engine and Edge browser, hinting at the company’s aim to restore its dominance in consumer technology markets where it has lost its lead.

Microsoft also showed a new version of the Edge browser, which includes new artificial intelligence (AI) features built into the sidebar.

The update is live on Bing, although slightly limited. Users will need to join the waitlist to fully experience the features.

Bing now provides the option to start a chat in its toolbar, which leads users to a conversational experience similar to OpenAI’s ChatGPT. So far, ChatGPT has learned data covering 2021, while Bing’s is more up-to-date and can provide information about more recent events.

Microsoft will present the GPT-based results in a box on the search results page’s right side, and they will appear when users search for topics that Bing has data on.

The search engine will also occasionally have its own questions for the user and suggest possible answers. Furthermore, Bing will provide users with its sources and links through the ‘learn more’ section at the end of its answers, and each result will have a feedback option.

Microsoft’s AI Chatbot Competition with Google

Microsoft’s move came as it bets its future on AI by investing billions to directly compete with Alphabet Inc.’s Google LLC, which has outperformed the Windows operating system maker in search and browser technology for years.

Now, the Washington-based company is launching its own AI chatbot service, integrating it into Bing’s search results to narrow down web pages, organize different sources, create emails, and translate them into more users’ hands.

Microsoft expects each percentage point of share generated will provide an additional $2 billion in search ad revenue.

The firm has teamed up with OpenAI as it looks to potentially beat Google and bring in significant returns from tools that accelerate content production, automate tasks, or possibly the jobs themselves.

Such a result would impact business products such as Microsoft’s cloud-computing and collaboration tools, plus the consumer internet. The company currently has around a tenth of the market in its search share, although many investors take a new tech as a positive for all participants.