XTB, a prominent financial services provider, has forged a strategic collaboration with BlackRock, the world’s largest asset management firm, to encourage retail investors to explore exchange-traded funds (ETFs). This partnership follows XTB’s recent introduction of passive investing instruments into its product lineup. By joining BlackRock, XTB seeks to instill a culture of saving and capital growth among investors, particularly in Spain, where savings rates lag behind income levels.
According to Euromonitor, in Spain, the savings-to-income ratio stood at a mere 5.8% in 2023. However, XTB endeavors to address this disparity by promoting the benefits of ETF-based investment plans. Javier Urones, Head of Sales for XTB Spain, expressed optimism regarding the partnership’s potential to generate greater interest in ETFs among the public. ETFs have gained traction globally as an accessible and cost-effective means of portfolio diversification, with nearly a quarter of XTB’s Spanish clientele already incorporating ETFs into their investment strategies.
Silvia Senra, Digital Distribution Director at BlackRock Spain, underscored the appeal of ETFs as transparent and user-friendly investment vehicles, particularly for individuals seeking to secure their financial futures. XTB and BlackRock envision significant opportunities to educate and empower European consumers through collaborative initiatives to enhance their long-term savings and investment habits.
XTB’s Strategic Focus on Passive Investing and Innovation
In response to evolving investor preferences, XTB introduced “Investment Plans” centered on ETFs in September, catering to individuals seeking safer and more passive investment options. This initiative aligns with the growing demand for passive index products, reflecting a global trend. Notably, the percentage of XTB platform users in Poland investing in ETF index funds surged from 8% in 2020 to 24% in 2023, indicative of a shifting investment landscape.
To further diversify its offerings and attract a wider audience, XTB introduced interest-bearing accounts for idle deposits, effectively competing with traditional banking institutions. New customers stand to benefit from competitive interest rates of up to 5%, enhancing the appeal of XTB’s financial services platform. Expanding its suite of investment products, XTB recently introduced BTC ETNs as an alternative to bitcoin ETFs available in the United States, catering to the growing interest in cryptocurrencies among investors.
By continually innovating and adapting to changing market dynamics, XTB remains committed to empowering investors with accessible and innovative financial solutions, thereby reinforcing its position as a leading fintech provider in the global marketplace.
