Meta Platforms released an application called Threads that is considered competition to Twitter, earning millions of users within hours.
The new application’s launch will exploit its rival’s problematic status. It is led by many chaotic decisions by Twitter’s owner, Elon Musk.
Many celebrities were quick to hop on the new Meta platform. These include Kim Kardashian, Jennifer Lopez, and Democratic US Representative Alexandria Ocasio-Cortez.
CEO Mark Zuckerberg said the application garnered ten million logged-in sign-ups within seven hours. Also, he posted a famous Spiderman meme, hinting at a humorous hit at his rivalry with Musk about the two platforms.
Since Threads is a standalone application, users can log in with their Instagram credentials and follow the same profiles. It adds to the past habits of Instagram’s over two billion monthly users.
Based on a Meta blog post, the app is similar to Twitter. It has short text post features, which users can like, share, and respond to. Their posts can be up to 500 characters and include media files up to five minutes long. However, there is no direct message feature.
It added that Threads is now available in over one hundred countries on Apple’s App Store and Google’s Play Store.
Twitter to Sue Meta About New Application
Elon Musk-based Twitter threatened to sue Meta Platforms regarding its new Threads application. Its lawyer, Alex Spiro, sent a letter to Facebook parent Zuckerberg.
Threads accumulated more than 30 million sign-ups, competing against Twitter. Spiro stated in the letter that Meta is accused of hiring former Twitter employees with crucial secrets.
Musk’s platform aims to enforce its intellectual property rights. Also, he wants Meta to quickly stop using their trade secrets and other highly confidential data.
However, a spokesperson from the rival company said that there are no former Musk employees in Threads’ engineering team. In addition, a former senior employee said they were unaware of any ex-staffers working on Threads.