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Sony Stocks Tumble in Wake of Microsoft-Activision Deal

On Wednesday, shares of Sony Group Corp. plummeted after PlayStation rival Microsoft Corp. announced its acquisition of game developer Activision Blizzard Inc.

The Japanese multinational conglomerate plunged 10.01% or 12.44 points to $111.78 per share, the most significant intraday drop since March 2020.

Nevertheless, it is still 21.50% or 19.90 points higher than last year, with a market valuation of $142.15 billion.

Meanwhile, the all-cash transaction has a value of $69.00 billion, marking it as the biggest US tech agreement, eclipsing the 2016 Dell-EMC merger.

Eventually, this will make Activision the third-largest gaming firm by revenue, after Tencent and Sony.

The blockbuster acquisition comes as Microsoft aggressively expands its gaming business.

The American tech giant announced on late Tuesday that it currently has more than 25.00 million Game Pass subscribers.

It reassured its users to offer more Activision Blizzard games, spanning existing and new titles.

Accordingly, Call of Duty, Diablo, and World of Warcraft are among the franchises developed by the video game publisher.

This will challenge Sony’s traditional console business model, where game and network service account for 30.00% of its revenue.

Microsoft’s Gaming Push Pressures Sony

Analysts explained that the share price drop illustrates worries that Sony may not keep winning if the industry shifts away from the hardware-based model.

The firm has maintained a consistent lead with the sales of gaming consoles over Microsoft. It also bolstered its network of in-house games studios.

At the same time, the firm posted a string of exclusive hits, including in its Spider-man franchise.

However, Microsoft’s acquisition of the Call of Duty maker signaled its determination to close that gap, urging Sony to respond.

In recent years, gaming has become a significant focus point for US tech firms.

In 2021, it completed a $7.50 billion purchase of Bethesda on the heels of the massive demand for its Xbox.

Meanwhile, in Tuesday’s post-trading session, Microsoft shares slightly changed, posting a 0.20% or 0.60 points increase to $303.25.

Read also: GtradEX Review 2021: Read Before You Invest!

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