On Tuesday, Apple released its iPhone 15 Pro with a new titanium shell, a faster-performing chip, and better video game-playing features.
Its biggest surprise for iPhone fans is the price, which did not increase. It reflected the worldwide smartphone flop.
Moreover, the Apple event at Cupertino, California, headquarters was driven by economic uncertainty, mainly in China. Besides, the Asian country is its third-biggest market, where it deals with challenges from added restrictions on iPhone usage.
According to the tech giant, the models will have a brighter display with a 48-megapixel camera. Also, they used 100.00% recycled cobalt for their batteries.
They added that the new phone’s satellite connectivity can now be utilized for getting roadside assistance. The company worked with the US American Automobile Association to roll out the feature.
Furthermore, Apple stated that USB-C charging cables would come in the iPhone 15 and its AirPods Pro devices. Additionally, the transition to USB-C was a requirement from European regulators.
Its Marketing Chief, Greg Joswiak, mentioned that the phone can capture spatial videos using the device’s two cameras. They would be available to view on Apple’s Vision Pro headset, due next year.
Another characteristic of the Pro is its use of titanium. It made the gadget feel lighter and more robust than previous versions of other metals.
AI Discreetly Modifies Apple Devices
Apple used emerging technology instead of other tech companies that tried to transform with artificial intelligence (AI). It contributed to improving essential gadget functions.
The iPhone maker displayed a new line of gadgets without directly mentioning AI in describing emerging technology. They included better semiconductor designs powering its new AI features, mainly for taking calls and better image capturing.
AI was not mentioned in its June developer conference. However, it has been quietly modifying the core software products of Apple for months.
In addition, the tech company built the Series 9 watch with a new chip that provides improved data-crunching features. It has a four-core Neural Engine, which can process machine-learning tasks twice as quickly.